Setting clear and effective PR goals
Acquiring 10,000 users sure beats brand awareness
Developing and telling your story
When "start with why" just isn’t enough
Crafting the perfect pitch
To whom it may concern just won’t do
Reaching your target audience
Make sure you’re talking to the right people
Creating and nurturing media relationships
Hey, journalists are people too
Common PR myths debunked
Or why build it and they will come never works
Email templates, media lists and a Trello board to kickstart your PR today.
... and so much more
Too many entrepreneurs fall into the trap of thinking 'if I build it, they will come.' Dunja's guide helps lay out why PR is so important and provides a systematic approach to getting your story out there and ensuring your company doesn't become one of the many that fail due to poor marketing. “”
founder of Hitlist
Why you need PR
Acquire new users
Press coverage is a hell of a tool for getting new users. Successful news articles can bring you upwards of 10k visitors with higher than normal conversion rates.
Capture investors’ attention
Looking to raise funding? Woo investors by appearing in respected publications, it’ll establish you some credibility before you get to pitch them.
Make Google like you
News sites tend to have higher domain authority so getting a link in these will boost your SEO juice and bring you closer to the front page.