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What's inside

Setting clear and effective PR goals

Acquiring 10,000 users sure beats brand awareness

Developing and telling your story

When "start with why" just isn’t enough

Crafting the perfect pitch

To whom it may concern just won’t do

Reaching your target audience

Make sure you’re talking to the right people

Creating and nurturing media relationships

Hey, journalists are people too

Common PR myths debunked

Or why build it and they will come never works

Email templates, media lists and a Trello board to kickstart your PR today.

... and so much more

Too many entrepreneurs fall into the trap of thinking 'if I build it, they will come.' Dunja's guide helps lay out why PR is so important and provides a systematic approach to getting your story out there and ensuring your company doesn't become one of the many that fail due to poor marketing. “”

image of Gillian Morris, founder of Hitlist

Gillian Morris

founder of Hitlist

Why you need PR

Acquire new users

Press coverage is a hell of a tool for getting new users. Successful news articles can bring you upwards of 10k visitors with higher than normal conversion rates.

Capture investors’ attention

Looking to raise funding? Woo investors by appearing in respected publications, it’ll establish you some credibility before you get to pitch them.

Make Google like you

News sites tend to have higher domain authority so getting a link in these will boost your SEO juice and bring you closer to the front page.

Who's reading

logos of brands reading the guide - Canva, Zapier, Vice, Hitlist, GFYCAT